TUTORIAL Super Simple 4 Stages Profitable Sales Funnel ⋆ Hernan Vazquez
Inbound marketing is difficult. They didn't need a page full of copy or an intricate benefit breakdown because they were aiming for the customers at the very top of the sales funnel — customers who only needed awareness and interest. You can drag sales around in the list, to create your preferred order, or drag sales to other stages in the funnel.
Attention: This is the awareness stage where the target consumer has just got to know about your product or services. Almost all digital content can be repurposed to fit different phases of a marketing funnel. An effective online sales funnel produces qualified sales leads, meaning buying prospects are well-informed of the value, deliverables, and service they can expect from your company.
Also, consider who your customer sells to. B2B companies have different needs compared to business-to-consumer brands. At this stage in the sales funnel, all open issues have been addressed, terms are agreed to and a final contract is signed. While none of these stages fall solely in sales' or marketing's hands, http://elliottsdnz600.unblog.fr the awareness stage might be the one that impacts the sales team the least.
A prospect visits your website or content piece, then becomes a lead after taking some specific trigger action (email capture, form fill, etc.). There are then two levels of lead qualification, with the standard a bit higher for sales than marketing.
But, amidst all this rush to sell, you shouldn't miss out the most important part of a business equation - your customers. Though the ultimate goal is a sale or purchase, all ToFu, MoFu and BoFu content types should focus on helping the customer, not selling to them.
These are like the four stages of a super simple but super effective sales funnel. Add terms that will be most likely to attract your target audiences to the post or page in their early stages of the purchase funnel. If you want to rhyme getting a piece of content outlining how design agency founders can get more leads to actual design founders with email automation, you're going to need to segment your list thoroughly.